SoundCloud’s Founders Launch E-Bike Subscription Service

Alexander Ljung and Eric Quidenus-Wahlforss started SoundCloud in 2007, seeking a way to do for music what YouTube (with its ubiquitous embedded player, which was a big deal when people visited websites other than Facebook and Instagram) did for video.

In the subsequent decade, SoundCloud burned through hundreds of millions of dollars in search of profitability and was nearly shut down for a lack of investors willing to continue funding the company’s bottomless pit of debt. In the Spring of 2017, a Singapore investment group threw SoundCloud a $170 million lifeline, which resulted in Ljung leaving the company he started.

Now they…