How Rainbow Serpent’s evolving program keeps it culturally relevant two decades in

Each year, people travel from all corners of the globe to join thousands of other like-minded groovers in the dusty hills of the annual Rainbow Serpent festival.

This year marks its 23rd stint – a remarkable feat considering Australia’s challenging festival climate right now. So, how has the beloved institution managed to maintain its culture and its right to exist for more than two decades?

Way back in 1998, a small group of friends decided they wanted to create a special event that incorporated elements of music, art and connection to the land. It was about…