PaulCamper’s community-building playbook for marketplaces

IN THIS INSPIRATIONAL POST SERIES WE INTERVIEW GLOBAL MARKETPLACE EXPERTS AND THOUGHT LEADERS

Take a page out of PaulCamper’s book and super-charge the community around your marketplace. In this interview, COO Julia Wadehn reveals the community-building tactics that helped PaulCamper solve the chicken-and-egg problem, build virality and word-of-mouth, scale customer support, and boost employee motivation.

PaulCamper is a Germany-based marketplace for renting camper vans. Within the past 24 months, their supply has grown almost five-fold. Of their…