Etsy's Unapologetic Push for Free Shipping

Etsy changed its search algorithm to prioritize free shipping above everything else, pushing some of the relevant results to functional invisibility. “Items [without free shipping] are not given first-page placement, even if our search algorithms might have previously ranked them higher,” said Rachel Glaser, CFO at Etsy.

In July, the company announced it would give priority placement in search results to items that ship free and to shops that guarantee free shipping to US buyers on orders of $35 or more. Then in September, it went further and made the first page of search results -…