PwC Media Outlook: Convergence, Connections & Trust

[vc_row][vc_column][vc_column_text]Every year the global reporting giant PriceWaterhouseCoopers (PwC) produces an in-depth and compelling report on the state of global media and entertainment. The following highlights were taken from the recent 2018-2022 report where three key themes emerged, convergence, connections & trust.

What’s trending now? It’s clear we’re in a rapidly evolving media ecosystem that’s experiencing Convergence 3.0 – a new and different wave of convergence driven by different capabilities and higher expectations, and manifesting itself simultaneously in multiple dimensions.

In Convergence 3.0, the…